Sometimes we are receptive to the transmission and sometimes we are completely unaware.
The idea of ingesting media is an interesting concept. Like food or water or air, we devour an unquantifiable amount of media each today. It comes in the form of television or radio or computer-generated imagery. It bombards our sensory reception by air pressure or radio waves or light. Sometimes we are receptive to the transmission and sometimes we are completely unaware. We might take delight in the way our neurons feast on electronic signals, or it may cause us to feel utterly inadequate realizing there simply aren’t enough hours in the day to consume it all.
And furthermore, once we digest our daily portion of information, it resonates endless, a recapitulation and reorganization of content. Like one of those sticky melodies you just can’t erase from your memory, going round and round and round in your brain while you are heroically attempting to concentrate on the moment. Yes, this is the reality of our media diet, high on messaging, low on comprehensibility. And yet, we absorb and reabsorb it all, cycling through our nervous system and filtered out through our pores.
The question is whether or not to be concerned or if we are an adaptable humankind capable of readjusting our nervous system for this extension, as Marshall McLuhan warned us some fifty years ago, who believed that eventually we would develop a sort of psychic immunity. For now, I say, let’s enjoy the massive dose of adrenalin that accompanies this happy immersion.