The critique of the media should allow for it intoxicating embrace, a blur between critique and seduction. That is where I situate myself as an artist: part objectively critical and part subjectively immersed in the experience of the media… It’s a bit of magic and trickery, digital smoke and mirrors designed to produce an intoxicated psychosis for myself and my audience… This is my process in the studio: an orchestrator of the Feed, the stream – a torrent of pixels and invisible binary data – applying a bit of algorithmic magic to intoxicate the senses, as cathartic shock to the toxic system of the ebb and flow of media ingestion and exhalation.