In the glow and glam of the spectacle, I break down the elements of seduction, one at a time, frame by frame, pixel by pixel, bit by bit, down to the innermost, cellular core of the sound and the image. Fast, slow, soft, loud, illuminated, dark: sampling an endless stream of manipulation and desire. A Madison Avenue cocktail for the senses… This is precisely the seduction, like water seeking its own level: to fill the void, the darkness, the nothingness… with something. anything. to stay busy. Active. Engaged. In the post reality, reality no longer suffices. In the wake of the tangible we go in search of the virtual, the representation, to replace what is missing. We don’t even know what is missing when there is nothing there. So we are soothed by the lack of memory, the forgetfulness, immersed in whatever diversion enters into our daily consciousness… We are manipulated and seduced into believing + conforming to the artificiality.